each mr willo piece is lovingly handmade from natural fibres.


treasure me, care for me.

be gentle with my buttons.

i love a cold hand wash.

please don't put me in the dryer, i prefer to swing on the clothesline.

if i am looked after and loved i will live a long and happy life, possibly making more than one little look and feel good!

i love to inspire happiness and fun.

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a word on our flannelette: at mr willo we use the softest 100% cotton flannelette featuring the best plaids and checks we can source. it is brushed to create extra softness. typically, flannelette has either a single- or double-sided nap. double-napped flannelette refers to a fabric that has been brushed on both sides. that's what we use... and the quality is so good it takes a very, very keen eye to pick the 'right side' from the 'wrong'. it is so soft and cosy and becomes more so the more it is washed and worn. our label is sewn on the outside of the shirt and all the seams are flat seams - perfect for your precious little and their baby soft skin.